BRITE Conference

Navigating a world where everyone is a media company

Yesterday at the Brite conference, one of the breakout sessions explored how we can navigate a world where everyone is a media company.

Matthew Quint, Associate Director of Columbia Business School, brought together four very different speakers to discuss the opportunities and fears of this future of content and curation.

Why brands need the human element

Bob Garfield, editor of Ad Age and host of NPR’s “On the Media,” took to the stage at the Brite Conference at the Columbia Business School to speak about the human element that is needed in digital marketing today.

For more than 300 years, we were in the product era and from 1965 to now, it is the era of the consumer. But how is social media changing the standard of what was the standard of trust?