Burger King

30 brands with excellent social media strategies

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands ‘got’ social media a lot quicker than others.

Five of the all-time best brand tie-ups, including Starbucks, O2 & Zoolander

Last week saw three of the strangest brand tie-ups for a while.

The first was that Nike Starbucks shoe, retailing at $100, the second, a strained Wayne Rooney cameo (see below) in an X-Men adventure (and some blue-faced mascots at a United game), the third, green and red Angry Birds burger buns at McDonald’s.

This got me thinking – what are the best brand tie-ups of the past few years?

How Burger King beat McDonald’s with the McWhopper

What happens when you combine the “tastiest bits” of a McDonald’s Big Mac and Burger King Whopper?

The world will apparently never know despite Burger King’s attempts to unite its signature menu item with McDonald’s most famous creation in “one delicious, peace-loving burger.”

Five of the top social fails of 2013 so far

In 2012 some of the world’s biggest brands treated us to some truly spectacular blunders on social media.

My personal favourite was KitchenAid’s attack on President Obama’s dead grandmother, though the Swedish Tourist Board also deserves an honourable mention for its potty-mouthed, anti-Semitic tweets.

Thankfully brands haven’t learned from other’s mistakes so the social fails have continued apace in 2013.

Obviously it’s wrong to make fun of people’s mistakes and revel in their failures, but it’s also important to document social fails as a warning to others (sort of)…

Dealing with a Twitter hack: Lessons from @BurgerKing

https://assets.econsultancy.com/images/resized/0002/9233/bk_1-blog-third.pngFast food giant Burger King experienced a social media meltdown earlier this week, as the brand’s Twitter feed was hacked, its profile picture and name changed to that of industry rival McDonalds, and a series of unusual tweets were fired out to the brand’s followers. 

Things first went amiss around noon EST, and followers were treated to over an hour of links to YouTube videos, pictures of dirty kitchens, tweets about percolate and a few reminders that comms managers can’t afford to take public holidays off…

Burger King launches mobile commerce app

It’s currently covering just the Queens area of New York, but Burger King has started to trial a mobile commerce app for the iPhone, as a way of maximising orders.

Customers can use the app to order and pay for their meals and skip queues at their local Burger King. I’ve been pretending to be in Queens so I can try the app out….