Burson-Marsteller

Study: Be prepared for the smartphone takeover

More than a few businesses are hoping that mobile will save their bottom line in the coming years. Why is that? For a few reasons. But one factor involves consumer tolerance for ads and charges they reject in the desktop environment. Moreover, mobile adoption is skyrocketing.

According to a new study by Burson-Marsteller and Proof Integrated Communications, smartphone shipments will exceed PC shipments within two years. Marketers need to start paying attention. 

Q&A: Dana Perino on the Bush and Obama branding

Dana Perino was White House Press Secretary under George W. Bush from 2007 until the Obama administration took over this January. She came to the White House after September 11th, 2001 and took over the press office after Tony Snow resigned in 2007. Fielding questions from the press, Perino was called everything from an “exceptionally normal person” to an ice queen in her role as press secretary.

Econsultancy caught up with Perino at CM Summit during Internet Week to get her opinion on Obama’s brand strategy and what George Bush could have done better online during his presidency.