Buyer’s Guide

Display retargeting buyer’s guide highlights growth in mobile retargeting

The retargeting industry has seen a boom in recent years as consumers become increasingly immune to generic display campaigns, creating a need for highly targeted and personalised campaigns aimed at the individual rather than the masses.

For advertisers, site retargeting has become standard practice, and they are looking at new and innovative ways to retarget their customers.

Display retargeting tags are present on more than half of top websites

Display retargeting tags are present on 52% of the top 2,000 UK websites and 48% of the top US websites. 

This statistic comes from the first edition of Econsultancy’s Display Retargeting Buyer’s Guide which has just been published.

The guide highlights the latest trends in an industry driven by great conversion results, but sometimes marred by consumer negativity and held back by changing cookie policies.

social-listening

Social listening industry thrives as marketers tune into customer voice

This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.

The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.

The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.

Paid Social Media Advertising

What are the most important trends occurring in the SMMS market?

Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed.

Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides.

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38% of companies will be increasing their investment in Social Media Management Systems this year: report

SMMS packshot

In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.

The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment. 

This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.

search

What are the most important challenges facing paid search?

Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.

As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry. 

So much material was contributed for the guide that we couldn’t include all of it.
Instead, we are offering some of their insights here on the blog.

What are the biggest opportunities within paid search?

On the research team at Econsultancy, before we put together our guides we often seek the input of professionals working at the sharp end of their field.

This was no different for our Paid Search Agencies Buyer’s Guide, where we asked leading specialists from paid search agencies to contribute some of their thoughts as to what has been happening within the industry. 

As is always the case, we received far more input than we could put in our report, so we would like to share some of it here.

No, social media doesn’t mean email marketing’s dead

Is email marketing dead? Not according to Econsultancy’s recently published Buyer’s Guide, which predicts the market will have grown by an estimated 15% this year, to a total value of £336 million. 

But there are many who still believe social media will devour email’s slice of the pie, including Facebook’s COO, Sheryl Sandburg. However, as the industry is approaching maturity, naturally the sector is changing according to developing user needs and increasingly sophisticated technology. The evidence indicates that email marketing is far from dead… 

Online customer service: The case for investment

The UK online customer service (OCS) market is expected to grow by up to 20% this year, according to a new Econsultancy report which highlights the fact that businesses are starting to wise up to the importance of investing in the provision of proper service and support online.