This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.
The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.
The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.