Why digital marketers should avoid the latest buzzword gold rush

Every year or so, there’s a new buzzword that marketers flock to like gold in them there hills.

And yet the only people who make money from it are those selling pickaxes and gold pans.  

You should read this blog if you’ve grown tired of all the buzzwords rolling around digital marketing these days.  

I’ve been in the game for a while, and I am sick and tired of being sick and tired. 

I’m not here to make friends, I’m here to speak the truth…

10 fast-rising digital buzzwords of 2013, and what they mean

Everybody loves to hate buzzwords, but those of us who work in digital need to tolerate the birth of new phrases to describe new things.

I’m not talking about horrific PR terminology like ‘leverage’ and ‘synergy’ and ‘blue sky’, which are not to be tolerated, and which I’ve previously discussed

Instead, we shall focus on those buzzwords and phrases that have originated in recent years, and which have significantly grown in popularity over the past year.