buzzwords

Top 10 digital marketing stats of the week

In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’

Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky. 

words-adjectives-copywriting

Why digital marketers should avoid the latest buzzword gold rush

Every year or so, there’s a new buzzword that marketers flock to like gold in them there hills.

And yet the only people who make money from it are those selling pickaxes and gold pans.  

You should read this blog if you’ve grown tired of all the buzzwords rolling around digital marketing these days.  

I’ve been in the game for a while, and I am sick and tired of being sick and tired. 

I’m not here to make friends, I’m here to speak the truth…

10 fast-rising digital buzzwords of 2013, and what they mean

Everybody loves to hate buzzwords, but those of us who work in digital need to tolerate the birth of new phrases to describe new things.

I’m not talking about horrific PR terminology like ‘leverage’ and ‘synergy’ and ‘blue sky’, which are not to be tolerated, and which I’ve previously discussed

Instead, we shall focus on those buzzwords and phrases that have originated in recent years, and which have significantly grown in popularity over the past year.

Is gamification bulls!*t?

Every year, digital marketers are delivered a fresh collection of new buzzwords, and one of the hottest in recent memory is ‘gamification.’

Gamification, defined simply, is the addition of ‘game mechanics‘ to a service. The rationale behind gamification is equally simple: by adding gaming components to a service, its operator can make the service as addictive as, say, Farmville.

Bobbie Johnson is sick of ‘social media’, and who can blame him?

The Guardian’s Bobbie Johnson has penned a savage missive lambasting Mashable for overhyping the ‘social media bubble’.

Turns out that Bobbie is sick of hearing about ‘social media’, and I can understand why. It is a catch-all term that is losing a lot of meaning. And it’s a term that many people are using with increasing frequency, as highlighted by Google Trends: