Call Tracking

Why call tracking is vital for accurate attribution modelling

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.

Spend goes in at the top and leads and sales come out at the bottom.

You can plan your marketing budgets down to the nearest penny and just open your laptop to watch a series of real-time graphs and charts that keep going upwards and to the right as the month progresses, just like they did last month.

ROI from SEO: misunderstood, undermined and inaccurate

Businesses of all shapes and sizes are slowly coming round to online marketing and its benefits.

However, since the beginning of the global recession in 2008 the need to justify every penny spent on marketing has become more and more important as businesses try to claw back profit margins and reduce overheads.

Search engine optimisation (SEO) has for many businesses become one of the main focuses of their online marketing strategy.

Businesses are now investing tens of thousands of pounds into the industry every year, pushing the need for better analytical tools and more insight into ROI.

But how much do you really know about your search marketing campaigns?

How usability testing and call tracking can help your multichannel strategy

Multichannel marketing isn’t a new concept, but it is one that many businesses struggle to implement.

It throws up a number of different challenges, from tracking customers to joining up marketing activities, so it can be difficult to know where to even being.

During a talk on multichannel optimisation at Econsultancy’s JUMP conference Belron’s group e-business manager Craig Sullivan discussed several issues that brands need to consider as they move towards an effective multichannel strategy.

He said the benefit of multichannel is that it allows brands to get great customer insights, which in turn allows them to build better products and drive higher revenues.

Here we look at two themes from Sullivan’s talk: user testing and cross-channel analytics using phone tracking…

google analytics

How to track phone call leads in Google Analytics

Following on from my post about how to track on page website leads in Google Analytics, this post is here to show you how to tie in any leads via the phone with the callers’ activity on your website.

With many businesses that do not have an online shop, the phone is often the biggest source of business but also one of the hardest to track.

Imagine seeing which users called you and finding out which keywords and traffic sources they used to get to your site.

By the end of this post you will know how to get this invaluable data too.