Sports Direct is brilliant. Ok, it had some problems last year as its reputation took a blow thanks to the retailer’s use of zero hour contracts, but on the sales front, it’s flying along.
New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool £100k bonus after profits climbed by 40% to £200m last year.
With 12 languages and 10 currency options, the Sports Direct website should continue to aid the company’s growing profits.
The website has been praised in many quarters. It’s certainly easy to use and strongly conveys the brand’s identity.
Visiting the site I was struck by just how good its calls to action are, and how easy it is to get around (unlike their stores). I thought I’d round up a few of the best bits.
Enjoy them in all their enormous garish glory. I think they’re part of a growing lust for simplicity that is driving web design forward.