campaign

Four ways to improve the customer experience through mobile loyalty

From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.

The rise of mobile is a key factor in the shift from what used to be a linear path to purchase. The days of “here’s our ad, see you at the register” are long gone and have been replaced by a broad, multi-faceted discovery and engagement process.

With this evolution, marketers must make effective investments that use mobile as a connective tissue in the increasingly non-linear purchase cycle.

Content marketing: It’s not all about the campaign

https://assets.econsultancy.com/images/resized/0003/2667/escher-blog-thumb.jpgWhile it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.

A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency. 

Music and marketing: five tips for being heard in a noisy space

The other day I eavesdropped as a pretty girl faced the teenage boy seated across from her and sang, “Tonight / We are young / So let’s set the world on fire”.

Frustrated by his blank stare, she said, “Don’t you know the song? It’s from that Chevy commercial”. 

If that example doesn’t convince you of the power of music and marketing, nothing will.

Nine incredible interactive YouTube campaigns

I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.

A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.

NSFW! Eight brands that have gambled on Chatroulette

Chatroulette remains a bit of a marketing headache.

On the one hand, it’s a free platform that has had enormous amounts of publicity and thousands of users. On the other though, the site is somewhat stigmatised, as quite a number of those users don’t seem to be the sort who want clever, real-time advertising.