Digital marketing has been used effectively by many brands, but can it help sell more soup?
Campbell Soup Company, which sells more than $7 billion of soup and related food products each year, is going to find out.
Brands love social media, and as evidenced by the number of high-dollar acquisitions of social media monitoring and analytics firms last year, they love the data that social media generates.
And, on the surface, there’s a good reason for that: popular social networks like Facebook and Twitter give brands a front-row seat to the collective conversation consumers are having about their products and services. From that conversation, brands may, in theory, be able to gain valuable insights that help them connect with consumers and serve them better.
As consumer product brands explore digital, connecting real life products to interactive elements online has become increasingly important. One startup in contention to do just that is Stickybits.
Stickybits lets people connect barcodes with any piece of digital information they can create. When the company launched at SXSW in February, the technology was in place, but the full potential of the product was not yet a reality. Today at CM Summit in New York, Stickybits announced the brand partnerships that can actually make it a successful and useful business.