Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases.
Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart.
There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.
A short and sweet roundup this month. Here’s the best Asia Pacific stats we’ve seen in June 2018.
Topics include basket abandonment, adspend in Ramadan, and trust in media.
We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.
The roundup includes news about GDPR, personalisation, AI, and lots more.
In ‘Start Me Up’ we feature new digital businesses, often in martech. This week it’s the turn of Metrical, a cart abandonment solution built on predictive analytics.
We caught up with Zabe Agha, the Founder & CEO, to ask a few questions.
Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart.
To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.
Personalisation is massive. We see it more and more in digital marketing and it’s partly what machine learning technology will be tasked with in 2018.
But automated personalisation isn’t always a good thing. If it isn’t implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.
All retailers – from huge multinationals to the independent - face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve?
Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.
When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.
This is not enough to tell the true story of how bad the issue is.
Ah, email. The marketing channel that steadfastly refuses to die.
And why should it? Clearly it still works, particularly when it comes to ecommerce.
But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.
In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%.
Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better.
Mark Twain once said, ‘There are lies, damned lies and statistics other than the ones included in the weekly Econsultancy digital marketing stats round-up.’
What a guy.