Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
Six pureplay online retailers that opened brick-and-mortar stores
For pure play retailers, or brands that started out solely in the ecommerce space, brick-and-mortar retail is now an enticing proposition.
How Casper uses clever marketing & content to sell mattresses
From the right food and vitamins to trainers and gym memberships – the list of products we buy in the name of general health is endless.
But what about in the pursuit of sleep?
The rise of Amazon’s private labels shows the perils of not owning your data & customers
Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.