When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.
So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?
We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.
Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.
For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.
This is only going to increase as we move towards December.
With predictions of further growth for mobile commerce this Christmas, it’s more important than ever that retailers tailor the user experience for smartphones.
IMRG predicts that UK consumers will spend about £4.6bn online in the two weeks up to December 17, and that £920m of that is expected to go through smartphones and tablets.
This example, from Cath Kidston, shows how a poor mobile experience will lose sales for retailers during the Christmas shopping season and beyond…