Cause marketing seems to be pretty noticeable at the moment.
Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.
For its latest campaign, Dove has teamed up with former gymnast Shawn Johnson to shed light on the sexism that female athletes are subjected to.
By highlighting how conversation is often centred around beauty and aesthetics rather than athleticism, it is aiming to change the narrative once and for all.
Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.
With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.
The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’
Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody.