The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform over the past three years, as marketers have increasingly sought a way to make sense of reams of customer data and create a 360-degree view of the customer.
Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX).
ActionIQ is an enterprise customer data platform working with major brands such as Verizon, Weight Watchers, and Shutterstock. Its co-founder and CEO is Tasso Argyros.
Let’s hear about his mission to make it easier for large enterprise marketers to manage data across channels.
Customer data platforms (CDPs) have had a meteoric rise in the technology hype cycle.
Promising a 360-degree view of the customer across all touchpoints, CDPs promised enterprises a place where all information about customers and their interaction with brands would be kept in individual profiles, rather than all the silos that exist today. CDPs have suggested that data management platforms (DMPs) will soon be encompassed by the CDP, whereby paid media data and owned media data will be completely connected.
We’ve been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.
Today it’s the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.
Modern marketing relies on data, we can all agree.
So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology.
Currently, marketers don’t have a single source of truth about their consumers. Tomorrow, there must be a single place to build consumer profiles with rich attribute data, and provisioned to the systems of engagement where that consumer spends their time.
2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.