celebrities

Is Twitter getting too noisy for high-profile users?

Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association’s biggest stars the popular platform became too noisy.

As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.

For brands, influence is about more than influencers

Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.

But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?

Five celebrity social search takeaways for your content strategy

I spent the best part of the last three years focused on assisting editorial teams in driving traffic through celebrity searches.

It was fast paced, breaking, and quite often absurd. It is also possibly the most transient search vertical of them all, with the fickle nature of celebrity appeal rising and falling in rapid media driven spikes.

In such a rapidly changing and often odd market, you need to be prepared, so here are five celebrity search takeaways that can translate to real life.