CEOs

This week’s top six infographics

Once again we round up six of the best infographics we’ve seen this week.

The topics include how people share their data with brands, tailored marketing communications, online shopping in China, mobile streaming habits, and what advertisers really think of Facebook.

Social media: are you producing value, or promoting yourself?

There’s little doubt that for many, if not most major brands, social media is a can’t-ignore channel. But when it comes to branding, companies aren’t the only ones using social media.

Thanks in part to the state of the global economy, the growth of social networks and the increasing importance of digital skill sets, individuals have embraced social media as a way to ‘brand’ themselves.

In some cases, that ‘personal branding’ can lead to greater job opportunities, and some even argue that individuals without a strong social media presence will increasingly find themselves at a disadvantage.

Yahoo’s new CEO: Google’s Marissa Mayer

Just two weeks ago, sources close to Yahoo’s search for a new CEO indicated that the ailing internet giant’s board of directors was set to put the company’s future in the hands of either interim CEO Ross Levinsohn or current Hulu CEO Jason Kilar.

Both prospective CEOs have strong media pedigrees, which suggesed that Yahoo’s board was prepared to guide the company down a familiar and not-always-successful ad and content-driven path.

Should the CEO do social media?

Should CEOs tweet, poke and generally ‘get social‘ online? It’s a good question.

One that Fortune 100 CEOs are apparently answering ‘no‘ to. That’s according to ÜBERCEO, which looked at how Fortune 100 CEOs are using social media. The result: they’re not.