CES

Why won’t internet fridges go away?

Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things.

I didn’t attend CES, but nevertheless I’d like my oportunity to shout into the wind.

Please. I need this.

Three reasons why digital marketers should revisit augmented reality in 2014

AR (augmented reality) gets a tough rap in digital marketing circles. To date, the technology is still most visible powering children’s games and providing 3D thrills that use your tablet or smartphone to layer digital information or graphics over real-world objects. 

With wearable tech exploding off the tradeshow floor at CES, and Google Glass finally infiltrating mainstream press, it’s time to take a serious look at augmented reality in modern marketing and the enterprise.

Here are three reasons why I’m betting on seeing more use of AR from savvy brands and agencies in the year(s) to come.

CES 2014 product launch roundup: Yahoo, wearables, Dual OS

The Consumer Electronics Show is big business. It runs in January each year, at the Las Vegas Convention Center, one of the sprawling venues for which Google provides Indoor Maps.

If you’ve never heard of CES, it’s where tons of new tech is debuted, from new tablets to robotics, new games to 3D printing.

Incidentally, CES has an interesting history that goes back to 1967. It was the place that technology such as the VCR first saw the light of day.

In the ‘90s, CES used to coincide with the AVN Adult Video awards; you must read a wonderful essay by David Foster Wallace, with lots of fascinating insight into both shows (the most popular venue at CES for a number of years was the Adult Software exhibition, but thankfully things have moved on since then, tech is even bigger business and attracts less of these crazy sideshows).

Anyway, I digress; let’s have a rundown of CES 2014 interesting product launches so far that might just affect the world of digital and marketing.

Five trends from CES that marketers need to know

The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.

What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?

Here are five trends and thoughts on why they are worth following.