In our recent Quarterly Digital Intelligence Briefing 2016 marketers voted ‘optimizing the customer experience’ as the most exciting opportunity open to them.
But how is optimizing customer experience (CX) going out there in the real world?
For the second year running, Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the Digital Cream Singapore event for senior client-side digital marketers held in November last year.
Digital Cream Singapore 2013 brought together more than 120 B2B and B2C in-house marketers from around the Association of South-East Asian Nations (ASEAN) region and beyond to discuss best practice and common challenges in digital marketing, and learn from each other.
Delegates discussed a wide range of topics, ranging from managing and making sense of audience and customer data, increasing personalisation and loyalty, to using video marketing and cross-channel marketing.
Our industry has been talking about “year of the mobile” going back four or five years now. It was a long time coming but a pretty safe bet to say that it has arrived.
It’s easy for us online people to be very excited about the opportunities that have arrived with the mobile era, for us to show off case studies and white papers about retailers with deep pockets who have already achieved great things on mobile.
It’s undoubtedly a very exciting time. However, the reality is there are a number of internal challenges for retailers to over come when adapting to mobile and the rapid change in consumer behaviour that mobile is driving.
One of the key areas covered in our B2B Digital Marketing Trends Briefing is that of content marketing.
Built on the views and experiences of B2B marketers who attended Digital Cream London in March this year, one point that was recognised by all was the importance of effective content when looking to become visible on the web.
In our recently published B2B Digital Marketing Trends Briefing, we covered the highlights from 10 roundtables exclusively for B2B digital marketers.
Two related tables were on lead scoring and nurturing (moderated by Bob Apollo) and marketing automation (moderated by Jay Kerr).
The insights from both tables revealed that many B2B marketers did not know where to start with these disciplines, despite recognising their potential benefits.
On 15th March 2012, Econsultancy held the largest ever Digital Cream event at the Emirates Stadium in London, where senior client-side digital marketers came together in order to share best practice and learn from their peers.
This year’s event included separate tables for B2B marketers, who often face different challenges when compared to their B2C counterparts.
The feedback and commentary from both delegates and moderators has been used to create our B2B Digital Marketing Trends Briefing, which provides an insight into the challenges faced by digital B2B marketers.