Our industry has been talking about “year of the mobile” going back four or five years now. It was a long time coming but a pretty safe bet to say that it has arrived.
It’s easy for us online people to be very excited about the opportunities that have arrived with the mobile era, for us to show off case studies and white papers about retailers with deep pockets who have already achieved great things on mobile.
It’s undoubtedly a very exciting time. However, the reality is there are a number of internal challenges for retailers to over come when adapting to mobile and the rapid change in consumer behaviour that mobile is driving.