Connected TVs have gained significant
attention over the last year, in particular at the recent Royal Television
Society’s Cambridge Convention and this week at MIPCOM, and it’s only set to continue.
BBC launched an updated version of its iPlayer for web-connected TVs, Sony and
Opera teamed up to provide web browsing capabilities on the platform.
launched the UK’s first web-connected TV campaign to promote its A7 Sportback
range, not to mention the impending launches of Google TV and YouView.
While it’s clear the market is gearing up for the complete emergence of connected TVs, it seems broadcasters are still unsure about the platform.