Chatbots present a number of exciting opportunities for charities.
Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.
2017 was a stellar year for charity campaigns, with many innovative, uplifting, and impactful examples to choose from.
Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.
There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.
On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event.
But with multiple campaigns happening throughout the year – how does WWF manage and plan digital activity on a global scale?
Cause marketing seems to be pretty noticeable at the moment.
Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.
I’m one of those people that always forgets to carry cash.
Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.
With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it’s essential that non-profits pay close attention to their digital presence.
From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that’s increasingly looking for reassurance before parting with their cash.
We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity.
But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets.
One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.
Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.
But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks.
I had to cover this campaign trial by WaterAid.
Video is on the rise. In fact, it was one of the key trends highlighted in our 2016 content marketing predictions.
Frankly I’m all for it. The quality of video content has gone through the roof in the last couple of years, and one campaign that deserves a special mention came from St. John Ambulance (SJA) last year.
The campaign, complete with the necessarily bleak title of ‘The Chokeables’ – was so good that it won the video category of the 2015 Masters of Marketing awards.
Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.
In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.