The right metrics: a tale of two websites

Metrics matter. After all, if you’re running a business, it’s hard to make good business decisions if you don’t have data on which to base them.

Those who run businesses on the web are often blessed with a plethora of metrics, and plenty of tools with which to collect them. But putting metrics to good use requires looking at the right ones, as two popular websites demonstrate.

Has Chatroulette finally jumped the shark?

Chatroulette, the social website that connects users randomly for short
online video chats, has become one of 2010’s more interesting ‘startup’
stories. Founded by a 17 year-old high school student in Russia,
Chatroulette has attracted so much attention that some are convinced it
could become a valuable business.

Yet according to comScore, Chatroulette’s traffic dropped for the first
time ever in May, leading some to wonder whether Chatroulette is on the
verge of proving itself to be little more than the latest crazy internet fad.

NSFW! Eight brands that have gambled on Chatroulette

Chatroulette remains a bit of a marketing headache.

On the one hand, it’s a free platform that has had enormous amounts of publicity and thousands of users. On the other though, the site is somewhat stigmatised, as quite a number of those users don’t seem to be the sort who want clever, real-time advertising. 

Marketers on Chatroulette: Is this a good idea?

Do you have a ChatRoulette strategy yet? More than a few brands have been dipping their toes into the murky waters of the NSFW video chatting site that has been doubling in popularity lately.

And while tapping into a rapidly growing audience may be tempting, brands should ask themselves a question before trying out any new medium — especially one with a shady reputation. What do they hope to get out of it?

Is the Chatroulette fun about to come to an end?

Chances are you’ve heard of Chatroulette, the clever website that pairs users up for random video web chats. It’s one of the hottest websites on the internet right now.

It reportedly receives upwards of 500,000 visits each day and its creator, Andrey Ternovskiy, a 17-year-old high school student in Moscow, is now being courted by some of the world’s most recognizable technology investors, including Russia’s DST, which owns stakes in hot American social networking companies like Facebook and Zynga.