chief digital officer

Was I wrong about Chief Digital Officers?

Recently Mike Bracken announced his resignation as Executive Director of Digital in the Cabinet Office.

He had been leading the digital transformation of UK government through the Government Digital Service (GDS), earning a CBE among other plaudits for his work. 

For many organisations, the Chief Digital Officer is a necessity

I recently read a great article by Ashley Friedlein, ‘Why a Chief Digital Officer is a bad idea’. While I completely respect his opinion, I do disagree. 

Ashley Friedlein is the CEO and Co-founder of Econsultancy. He is a great author, highly successful entrepreneur and digital catalyst.  

I have enjoyed much of his ideas, knowledge and rhetoric. I was prompted to be a signatory on his ‘Modern Marketing Manifesto’, and I encourage all digital enthusiasts to do the same.