October 15th, 2020 | 9:00am BST, 4pm SGT
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still finding that western brands are attempting to play by western rules in the Chinese landscape. This is especially prevalent when it comes to ecommerce.
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of Chinese ecommerce: Alibaba and JD.com.
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.