Chris Anderson

Big data: shifting the bell curve to the long tail

Chris Anderson from Wired opened the DMA conference in Las Vegas focusing on a subject on everyone’s mind this year: big data. For Anderson, big data isn’t just little data, bigger. It’s a major shift of mind set that he predicts will be a necessary core competency for businesses and the work force alike. 

We’ve come from a world as marketers where there is a right and wrong. A single hypothesis that we test or a good model that we want to scale. But big data isn’t about that. We have to think like Google.

TED launches new YouTube channel as part of education drive

The non-profit organisation TED is responsible for some of the most inspiring talks relating to technology and innovation in circulation today.

Unsurprisingly, videos of these often become viral hits within relevant communities online. But many believe TED is ignoring an important audience: youngsters.

As TED curator Chris Anderson explains, “Over the past few years…we’ve seen these talks spread over the Web and a recurring theme from people in the community has been, ‘These are great, but could you do something more for the kids?'”