Chris Anderson from Wired opened the DMA conference in Las Vegas focusing on a subject on everyone’s mind this year: big data. For Anderson, big data isn’t just little data, bigger. It’s a major shift of mind set that he predicts will be a necessary core competency for businesses and the work force alike.
We’ve come from a world as marketers where there is a right and wrong. A single hypothesis that we test or a good model that we want to scale. But big data isn’t about that. We have to think like Google.