Christmas spending

Christmas 2011 stats: the affiliate perspective

As the dust settles from the frantic Christmas and New Year sales trading season I’m now able to provide a definitive account of how our
advertisers’ affiliate campaigns performed throughout December.

Having previously looked at the impact of Cyber and Manic Monday on the affiliate channel we can trace December’s performance, compare it with 2010’s and also split out mobile data to see how it compared with traditional desktop transactions.

Stats from Hitwise indicated that Boxing Day was the biggest online shopping day in terms of traffic so it is also possible to see if that was reflected across the affiliate channel.