Christmas

Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

Advent calendars: Why beauty brands are so keen

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.

Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.

John Lewis combines TV ad with Snapchat lens and email

Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.

This year a Snapchat campaign will run alongside.

Below, I’ve included the ad, a recording of me through the lens, and John Lewis’ email creative, for your delectation.

Nine glorious digital marketing stats from the past week

We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you. 

Oh stop complaining.

We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.

You should be out in the streets cheering our name. Or something…