Why marketers who embrace altruism will get what they wish for this Christmas
Quantcast MD Ben Murphy looks at three trends in consumer attitudes towards Christmas 2020 and what they mean for marketers.
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Five trends in consumer behaviour that could impact end-of-year retail
As England heads into another lockdown, retailers are preparing for yet more uncertainty.
Eight creative Christmas pop-up shops
The daunting task of Christmas shopping is upon us once more.
Four examples of Christmas shopper personas
Black Friday is written about a lot, but it’s the Christmas period that’s most important for retailers.
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How marketers can beef up their email lists before Christmas
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
Battle of the Christmas chatbots: Why M&S beats Lego & ASOS
Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.
This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.
Advent calendars: Why beauty brands are so keen
Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.
Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.
How Britain’s favourite brands are attracting consumers this Christmas
Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.
But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?
Why Asda and Waitrose have won the battle of the Xmas TV adverts in 2016
My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren’t really sure what approach to take.
Have they misjudged the consumer of 2016? Let’s start with John Lewis…
John Lewis combines TV ad with Snapchat lens and email
Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.
This year a Snapchat campaign will run alongside.
Below, I’ve included the ad, a recording of me through the lens, and John Lewis’ email creative, for your delectation.
The top 10 most shared Christmas ads of all time
It’s nearly that time of year again.
Time for John Lewis to make us cry Yuletide tears of sentimentality (and get the urge to panic-buy a few gifts).
Five simple search marketing tips to prepare for the holiday season
We’re getting to the part of the year where people start to moan about tinsel appearing already in stores.
Retail was ever this way – preparation is everything.
Here are five search marketing tips for the holiday season, to get ahead of the game.