Companies spend a huge amount of time and money on customer acquisition.
And why shouldn’t they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services.
On Monday, Twitter announced that it has named Jack Dorsey its permanent CEO.
Although Dorsey, the company’s co-founder, has been serving as interim CEO for months, the move is not without controversy because Dorsey also serves as CEO of another company, Square, which is expected to go public soon.
The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.
In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.
The mobile web is maturing and a growing number of companies with native apps now have enough user data to start evaluating the long-term ROI.
So it’s no surprise that the mobile web versus native app debate is taking on new dimensions.
Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.
Running a profitable publishing business online is no easy task, and success has a lot to do with retaining subscribers.
One way of achieving this is through loyalty programmes, which provide extra value for subscribers, and can even make them valuable advocates for the brand.
I’ve been asking Nina Gilbert, Account Director at Clock, about the strategies publishers can use to keep customers loyal and reduce subscriber churn…
P&G’s former CEO, A.G. Lafley, is credited with turning around the company under the mantra “the consumer is boss” – putting the customer at the centre of everything they do.
It sounds obvious, doesn’t it? Keep your customers happy, be in touch more often (not to sell, but just to show them some love), offer exceptional customer service and then just reap the benefits.
Or in other words, invest at least as much to retain your customers as you did to acquire them.