Can a new platform disrupt the way we book cinema tickets online?
I’m going to set out my prejudiced little stall immediately: I hate booking cinema tickets online.
In terms of annoying outdated UX, booking tickets for all the major cinema chains is up there with pagination, full-page takeover ads and reading our old non-responsive site on a mobile.
I looked at the major players Odeon, Vue and Cineworld earlier in the year and each provided a frustrating experience, full of unnecessary distractions and barriers to purchase.