Six examples of automotive social media strategy

In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.

Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.

Let’s take a look at how other brands compare in the world of automotive social media.

Citroën launches Facebook app to crowdsource new C1 design

Citroën has launched a Facebook app that it says will create the UK’s first ever crowdsourced production vehicle.

Facebook users will be able to choose the design for a special edition of the company’s new C1 city car, called the C1 Connexion.

The app allows users to provide input on six elements of the design – the number of doors; the exterior and interior colours; equipment such as Bluetooth or satnav; and alloy wheels.

Users can decided if they want to use a personalised version of the app, which requires access to more of their data, or a ‘non personalised experience’ which only requires access to the user’s basic information.

Citroen uses digital watermarks to provide localised info on dealers

Citroen has integrated interactive ‘digital watermarking’ into its latest direct marketing initiative to connect customers with local dealers through their smartphones.

A brochure created to celebrate the launch of the brand’s DS5 model includes 576 individual watermarks within 192 different versions, with each linking back to a different showroom.

The watermarks are hidden within the images of the cars, so have no affect on the design or layout of each page.