click fraud

Disproving the myth about display clicks & conversions

The belief that people who click display adverts are the ones who convert is a popular one but in fact the complete opposite is true – clickers are actually less likely to convert.

The notion that clicking and converting must be related is highly intuitive which is probably why the theory’s proved incredibly persistent.

Google battles fat fingers

With mobile internet usage skyrocketing, and more and more publishers investing in developing mobile experiences, it’s no surprise that expectations for mobile advertising are high.

That doesn’t mean, however, that challenges don’t exist. One of the biggest: fat fingers, which are producing clicks that consumers never intended but advertisers have to pay for

Facebook advertiser: 80% of our ad clicks may be bots

Click fraud is an issue that just about every company using PPC advertising like Google AdWords must address at some point. While generally manageable, if you’re not aware of it and you’re not paying attention, click fraud can be the source of a costly lesson.

Much of the click fraud in the search PPC world comes from rogue publishers, who have an obvious incentive to inflate clicks to boost earnings.