What do clients want and value in their agency relationships? What level of digital sophistication can be seen client-side? How are clients transforming in the light of increasingly digital customer experiences?
These are the questions asked by the 2014 Society of Digital Agencies (SoDA) Report and its Digital Marketing Outlook survey conducted in partnership with Econsultancy.
In this post I’ve rounded up some highlights from the report, looking at changes in the agency-client landscape.