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Is Google stepping up its anti-web spam efforts?

Google may be the dominant search engine in much of the world, but that doesn’t mean it’s perfect. To the contrary: there are plenty of examples which indicate that Google struggles to detect even the most unsophisticated web spam, and as a result is driving its users to sites that they’d probably rather not go.

Increasingly, Google’s flaws in this area are attracting attention. While it’s not yet clear if the attention is a reflection of the fact that consumers are finding that Google’s results aren’t meeting expectations or an indication that Google’s glow has simply worn off, it is clear that Google has a lot to lose if it doesn’t pay attention to web spam.