cloud computing

storm clouds

Cloud-based CRM systems – What are the benefits?

A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers.

With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by everyone within your team. CRM systems also allow you to solve specific problems within the customer or client relationship cycle, focus on customer retention, and drive sales growth.

Why the ‘personal cloud’ will be as disruptive as the personal computer

Personal cloud is a phrase I have heard being used for several years now. The image I have is a virtual storage cloud that contains all of your proprietary data through applications like Dropbox, Evernote and Google Drive.

From what I’ve recently learned, this notion only scrapes the surface of both what is possible and what is unfolding right now.

The reason this is such a big deal is because it turns today’s data model on its head.

A plethora of big businesses today have many a zero added to the asset column of their balance sheets due to the vast quantities of personal data that they own relating to their users or customers. 

Five harmful myths about the cloud

Cloud computing may arguably be the biggest computing advance in the 21st century. And for good reason: thanks to the cloud, a good amount of the staggering computing power that’s coming online is available to just about everyone.

But like all good things, the cloud is often the subject of hype and its advantages can be oversold.

Amazon SES: let Amazon’s cloud send your emails

Consumers may know Amazon as one of the internet’s most dominant ecommerce brand, but over the years, Amazon has also built a formidable profile as a provider of cloud computing services.

Yesterday, Amazon announced that its cloud is growing to cover email with the launch of a new bulk email delivery service called Amazon Simple Email Service (SES).