Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
This is the root of the need for digital transformation.
But is the talk of agile change just lip service? What is it? And what are its benefits?
I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.
Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.
By using mobile app and cloud technology to make it easier for attendees to collect information at exhibitions, Noodle Live have also found a way to give added value to conference organisers and exhibitors.
I spoke to founder Clemi Hardi about improving events with multichannel ideas.
The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.
But what else is expected to happen across the region this year?
It’s a company’s worst nightmare: the website is down, and there’s nothing that can be done about it fast enough.
Thousands upon thousands of business owners were put in that position the other day as GoDaddy, one of the world’s largest domain registrars, experienced a DNS outage that left countless domains utilizing its DNS servers unresolvable.
Microsoft is making big, bold bets on its new operating system, Windows 8, which is set for release later this year.
Windows 8 is, in large part, Microsoft’s response to a world that is increasingly mobile, and in which tablet devices may be competing with desktops for consumers’ computing time.
For a growing number of companies, the cloud is an incredibly appealing proposition. It allows organizations to scale up (and down) infrastructure and services as needed, and you generally pay only for what you use.
But that doesn’t mean that the cloud isn’t without its challenges. Some, such as architecting fail-proof applications, are well documented. But there are others which don’t often get as much attention. One: keeping track of what your company is spending.
When it comes to building and operating the infrastructure to power some of the most popular services on the internet, it’s no surprise that many companies have decided that Amazon can do a better, more cost-effective job than they can.
Amazon’s AWS infrastructure-as-a-service offerings, of course, aren’t perfect. Outages, some of them quite large and ugly, do happen.
In the .com boom of the 1990s, companies building a presence on the nascent commercial web bought servers and put them in data centers. In many cases, this costly approach was a necessity.
Fast forward to today. Some of the most popular sites on the internet — run by large, established companies and young startups alike — don’t own servers, and they’ve never set foot inside a data center thanks to cloud services like Amazon AWS.
Last October, Google introduced limits to the Google Maps API and unveiled pricing for users exceeding those limits.
It was not a happy day for developers and companies running popular services on the Google Maps API. The reason: Google’s jaw-dropping pricing, which pegged the cost of every 1,000 map loads above 25,000 at $4.
Small, frequent, fine-grained interactions erode organisational boundaries.
How will organisations evolve in the face of mobile interaction patterns?
For consumers, the cloud’s appeal is hard-to-resist.
From music to documents to applications, and everything in between, the ability to access our ‘stuff’ anywhere we go on any device is an extremely attractive proposition.
Until it isn’t.