Marketers are adding to or overhauling their technology stacks, media and channels have proliferated and people and processes have had to adapt.
This is the root of the need for digital transformation.
But is the talk of agile change just lip service? What is it? And what are its benefits?
I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.
Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.
By using mobile app and cloud technology to make it easier for attendees to collect information at exhibitions, Noodle Live have also found a way to give added value to conference organisers and exhibitors.
I spoke to founder Clemi Hardi about improving events with multichannel ideas.
The digital scene across the Asia-Pacific region is already booming, but industry experts are also predicting that APAC businesses will begin to rethink their current digital plans this year, finding alternative ways to enhance their online offerings to better appeal to consumers.
But what else is expected to happen across the region this year?