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The best social media stories and campaigns from August 2017

Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.

Anyway, let’s journey back and take a look at the best of the rest, shall we?

Snapchat adds deep linking but should publishers take the bait?

Earlier this year, Snapchat launched Discover, “a new way to explore Stories from different editorial teams.”

Today, Discover, which counts major publishers like CNN, Hearst, Comedy Central and Vice as content partners, looks like it may be one of Snapchat’s most consequential product offerings.

What we learned from trying Google Glass

Here at Econsultancy we try to write about Google Glass when we can, because we know it’s of great interest to marketers, and indeed the rest of humanity.

On Friday some of Econsultancy’s Content team tried Google Glass at Somo’s incredible gadget room in its London HQ, where they develop new tech uses for clients (thanks, Somo).

It was fun, but also revealing, so I thought I’d share some of what we saw and felt.

For the complete run down on Glass functions, you can visit Google’s help centre.

Rumour: CNN to purchase Mashable for $200m

The next big (read: nine-figure) consumer internet acquisition may involve an unexpected buyer – CNN.

According to Reuters’ Felix Salmon, the Time Warner-owned cable news network could announce as early as Tuesday that it is acquiring Mashable, one of the most popular tech/social media blogs for a figure that could be north of $200m.

Television and social media: a match made in Hollywood?

Executives are frequently encouraged to adopt a multichannel approach to business because, they’re told, doing so will produce a result that’s greater than the sum of its parts. but is this really the case?

If any industry can prove that you can put two channels together in interesting ways and produce powerful results, it’s the television industry, which is increasingly finding a variety of ways to embrace an ever-social internet.