comet

10 brilliant examples of responsive design in ecommerce

There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens.

However there are still several different options facing brands that want to create a mobile optimised site.

Responsive design is seen by many as being the future of web design, and we previously looked at 11 gorgeous examples of the technology and asked several experts whether site owners need to adopt it.

But the examples we’ve seen suggest that responsive design is currently more popular among design agencies and artists, while major ecommerce retailers have been slow on the uptake.

So to show how responsive design can be applied in retail, here are 10 examples of ecommerce sites built using responsive design…

Comet’s demise doesn’t mean multichannel can’t work. Just ask House of Fraser

Comet’s imminent fall into administration has once again highlighted the precarious position that many high street retailers find themselves in thanks to a flagging economy and a general consumer shift towards e-commerce.

The news is perhaps more surprising as, unlike many of its competitors, Comet had begun to alter its business model and integrate digital and mobile technology in-store as part of its multichannel strategy.

However analysts suggest it was too little too late, as successive owners had failed to see the benefits of e-commerce in a competitive market and the company also saw revenue from its audio visual products fall away as consumers moved to combined platforms on smartphones and tablets.

So Comet’s demise shouldn’t be seen as evidence that multichannel retailing can’t work on the high street.

In fact data from House of Fraser shows that the use of digital technologies in-store can improve both sales and the customer experience.

Clarks launches first transactional mobile site

Clarks has become the latest in a run of retailers to launch a transactional mobile strategy, announcing today that it has created its first ever m-commerce site.

With the company’s full product range available to buy, people can shop directly from their mobile or locate their nearest store. 

Q&A: Ryan Thomas on Comet’s mobile commerce strategy

Ryan Thomas is Head of
Direct Channels at Comet, a role which covers the retailer’s non-store operations, which includes the website, call
centre, its B2B insurance business, and mobile. 

The retailer recently launched mobile apps for Android and iPhone, developed by Grapple, and has had a moblle website for some time. 

I’ve been asking Ryan about Comet’s approach to mobile commerce, as well as testing and optimisation.