Compliance will be one of the more unlikely buzzwords of marketing in 2018.
Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.
Data is the lifeblood of the digital economy and represents one of the most valuable assets a company can develop today.
But according to leading security expert Bruce Schneier, “data is a toxic asset and saving it is dangerous.”
Why? Saving data is dangerous because lots of people – including those with nefarious intentions – want it, it’s hard to secure, and once it falls into the wrong hands, the damage can be significant.