compuware

85% of consumers favour apps over mobile websites

In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website.

I think most marketers now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual companies.

However a new report from Compuware suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites.

The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).

Q&A: how photo site Alamy reduced its site speed for international customers

When online photo company Alamy decided to expand its business globally one of its most important challenges was maintaining a decent site speed to ensure a consistent user experience for global customers.

As it operates in a crowded market place, Alamy focuses on differentiating itself from the competition both on the size of its database and the level of service it provides. 

An important part of that is the overall speed of its site, the homepage and an on-site search tool.

So when Alamy found that its US site was noticeably slower than the UK version it ran a series of tests using Compuware to work out the best way of getting its US customer base up to speed.

To find out how Alamy resolved the issue and how it continues to track its site speed I spoke to head of production Richard Taylor…