The Google-Facebook duopoly extends to mobile apps: What can marketers do?
According to comScore’s newly-published 2017 U.S. Mobile Apps Report, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.
But for marketers looking to use mobile apps to reach consumers, there’s some not-so-good news: slightly more than half of smartphone users don’t download any new apps in a given month, and of those who do, the highest percentage download just a single app.