Conde Nast

Analytics tools for social TV on display at Televisual Expo

Network execs, client-side reps, and ad folks crowded the Televisual Expo organized by the Collaborative Alliance in New York City’s financial district last week.

The small but crowded tradeshow featured 50 vendors of heavyweights, such as DirecTV and Comcast, and newbies such as Tapjoy, which FastCompany featured last month in its list of most innovative firms.

Conde Nast serves up tablet data to advertisers

It remains to be seen whether tablets are the future of publishing or not, but one thing is undeniable – they will be an increasingly important part of the publishing landscap

So it’s no surprise that major publishers like Conde Nast have been investing heavily in making sure their publications are available on devices like the iPad.

Brands buy ‘influence’, but do they really get it?

Forget ‘audience’, ‘unique visitors’ and ‘page views.’ Thanks to social media, more and more brands are looking to base media buys on new metrics like ‘influence.’

Take, for instance, the brands that are turning to the Influencer Network put together by Condé Nast’s Vogue.

AdWeek describes the Influencer Network as “a panel of some 1,000 women deemed to have sway over other women, based on how active they are on social networks like Facebook and Polyvore, a fashion site where people create collages of outfits and share them with other members.”

iPad magazine strategy: recycle old content?

Many print publishers hoped that the iPad would do more for them than it has done thus far, but that doesn’t mean that the iPad, and tablet computing in general, doesn’t have potential.

The challenge: figuring out a strategy that works. Trying to charge more for your newspaper on the iPad than it costs in print doesn’t seem all that sensible, and creating tablet-only dailies doesn’t exactly come off as a smart investment given the economics of the publishing business today.

However, Condé Nast might have stumbled upon a concept that might be a viable
part of a larger strategy: take old, existing content, repurpose it and
sell it as a new product.