Q&A: on handling PPC in a competitive market

2013 has seen plenty of changes to paid search, mainly driven by Google. For a brand in a competitive market like insurance, little tweaks here and there matter. 

Changes include the addition of Google’s own comparison products to the SERPs, meaning less visibility for organic results, enhanced campaigns, and changes to the style of PPC ads

I’ve been asking Heledd Jones, head of search marketing at (and an Econsultancy guest blogger), about the challenges presented by these changes, and her thoughts on how PPC will evolve in the next year.

Eight brands that have run video contests using Twitter’s Vine

Since launching back in January Vine has been downloaded more than 13 million times on iOS, so there’s potentially a sizeable audience out there even taking into account people who have used the app once then never gone back to it.

As with Instagram, brands were quick to begin experimenting with Vine and several launched competitions using the platform.

This generally achieves several goals – it shows that the brand is forward-thinking and innovative, gains exposure as people will be sharing branded content with their friends, and also help to attract lots of new followers.

So having previously showcased brands that have run competitions through Instagram and Pinterest, here are eight examples of businesses that have launched contests using Vine. Not all of them were particularly successful though…