What does Google’s closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?
Let’s stir things up a bit and look into the not-so-distant future.
This month’s APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things.
I didn’t attend CES, but nevertheless I’d like my oportunity to shout into the wind.
Please. I need this.
Manchester, England, is set to be the UK demonstrator city for internet-of-things innovation.
Of course, there is much smart technology already in action across many major cities, but the CityVerve Project, awarded £10m by the UK Government, is different in aiming to improve services for residents and working with both the public and private sectors.
Here are six of the project’s internet-of-things (IOT) initiatives.
Everyone assumes that smart devices are going to be big.
They are undoubtedly fascinating. But nobody seems sure of exactly which consumer facing sectors are the ripest for, yes, you’ve guessed it, disruption.
There are many products in the market right now that may have a big impact. But here I present you with four products that show we’re still a long way from understanding human need.
Quite simply, we don’t know what we want until we’re presented with it. That makes it very hard to design products that will change the world.
I might be wrong here. Please chide me in the comments.
This question – what would you like to know about your customers? – is the simple challenge from Andrew Warren-Payne as he takes to the stage and bemoans previous hype around the tweeting fridge.
By the way, that header image is Colin Farrell in the 2012 reboot of Total Recall, reading a lovely message on his ‘screen fridge’.
Andrew’s point is that the internet of things is not about smart fridges (you would still run out of toilet roll, unless you kept it in the fridge) or a kettle you can turn on with your smartphone. The IoT is more a forthcoming reality for expanding data collection and communication, allowing brands to find out more about customers and how they interact with products and services.
As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?
All this in a tone of voice that has been described as both ‘helpful’ and ‘not too rambling’.
Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).
Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.
The past few years have seen innovative technologies crop up in the market, with an influx of new devices and services aimed at keeping up with consumer demand for the next must-have gadget.
It is increasingly evident that mobile is changing everything at a rapid rate, and this now includes both new ways of working and new ways of interacting with our everyday devices.
As new systems are launched, the rise of personalised data is poised to be a hot topic as companies seek to deliver real benefits from the information gathered on consumers.
Yet, as always, to succeed in today’s digital business landscape, people will have to come first.
As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.
Content creators and distributors know this. Advertisers know this. Analysts know this. Entrepreneurs and startups know this.