By now, you’ve probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails. These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation’s enforcement on 25th May 2018. In this article, I’m […]
The long-term effects of Facebook’s ongoing data abuse crisis are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.
According to reports that have since been confirmed by Facebook, the social media giant is planning to require that marketers using Custom Audiences certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.
The cookie law. Wasn’t that a car crash?
Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.
Whose fault was that?