Conservatives

How vital was digital marketing to the Conservatives’ 2015 election victory?

Thanks to the use of social media by Obama’s team in 2008 and 2012, the role of digital marketing in politics has been a hot topic. 

Online was a key battleground in the recent general election, and this trend will only increase in the years to come. 

I’ve been talking to Craig Elder, Digital Director at the Conservative Party, about the role digital played in a Conservative victory. 

A comparison of the Labour, Conservatives, Liberal Democrats and UKIP websites

With political fever in the media building towards a 2015 general election I’ve taken a look at the present state of the four main UK political party websites (Conservatives, Labour, Liberal Democrats and UKIP). 

This review and analysis is based upon website ease of use and content engagement from the perspective of a new visitor. 

So which party has the best website strategy?