consulting

The top prerequisite for startups? Domain experience

Thanks to angel investors and VCs who have as much money to invest as
Kool-aid to drink, young entrepreneurs with an idea and a dream
increasingly have the opportunity to roll the dice.

Thankfully, most of
them aren’t trying to build the next Facebook. And while many are
technology-focused, a growing number are industry-focused. If you look down the list of YCombinator-backed startups, for instance,
you’ll see quite a few that are targeting a traditional vertical.

To be sure, this is a good thing. While building a consumer internet media play is sexy, there are so many opportunities for new companies to apply technology to industry’s greatest challenges. That entrepreneurs are increasingly trying to do so is a positive thing.

But how many of these startups will succeed?

Five profit-boosting techniques for affiliates

Being an affiliate can be extremely rewarding, but it’s often not easy. There’s a lot of competition, and depending on where you live, tax legisltation is a clear and present danger.

As with any business, being a successful affiliate means being smart about how you manage and maximize the bottom line. Here are five techniques for doing just that.

Eight contract mistakes freelancers make

Building a successful career as a freelancer is about more than acquiring clients; it’s no different than building a successful business.

Contracts, of course, are a necessity for every business. Yet when it comes to contracts, freelancers often make plenty of mistakes, some of which can carry huge costs. Here are eight of those mistakes…

How NOT to be The Social Media Guru

It’s a tough time to be a ‘social media guru‘. Despite the rise of social media in general, there’s a lot of skepticism when it comes to high-paid consultants who claim to have mastered it. From where I sit, that skepticism only seems to grow by the day.

That skepticism is reflected well in an amusing NSFW animation called ‘The Social Media Guru‘, which has racked up over 100,000 views on YouTube since being posted at the end of September. It portrays a ‘social media guru‘ as a snake oil salesman who claims to be more skilled than he is and who preys on foolish small businesses.

5 tips for winning business in a recession

Times are tough but that doesn’t mean that winning business has to be if you’re a consultant.

If you’re a hired gun, growing your business in a recession takes effort and patience but it can be done.

10 ways to be a great SEO

Despite the fact that SEO can make or break a business online, SEO still conjures up a lot of negativity.

Some of the negativity is fair. While there are plenty of legitimate SEOs, the market still has its fair share of snake oil salesman going from client to client in a hit-and-run fashion promising the world but delivering none of it.