consumers

More disabled consumers online: a timely reminder of accessibility

Nearly twelve million people in the UK have a limiting long-term illness, impairment or disability.

Ofcom recently published its Disabled Consumers’ Ownership of Communications Services Report, which reveals younger disabled people now have roughly the same level of internet access as the non-disabled.

What are the common mistakes of accessibility and what does the landscape look like for disabled consumers’ access to the web?

Four ways to improve the customer experience through mobile loyalty

From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.

The rise of mobile is a key factor in the shift from what used to be a linear path to purchase. The days of “here’s our ad, see you at the register” are long gone and have been replaced by a broad, multi-faceted discovery and engagement process.

With this evolution, marketers must make effective investments that use mobile as a connective tissue in the increasingly non-linear purchase cycle.

2013: the year of paid content?

Paid content is and has been a big business — if you’re in the right market.

Unfortunately for consumer-oriented news organizations, the right market isn’t their market.

But could that be changing?

Groupon testing new VIP service, but will it help merchants?

Everyone loves a deal, and group buying companies like Groupon have cashed in on that in a big way.

But as a publicly traded company, keeping the momentum going is a must for Groupon, which is not only facing competition from other group buying services like Living Social, but which is also trying to keep consumers and merchants happy as daily deal fatigue sets in.