July 28th, 2020 | 3pm BST, 10am EST
A report exploring the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale.
Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.
Here are three recent stories of brands that ‘lost face’ in China and how others can avoid the same fate.
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
Nearly twelve million people in the UK have a limiting long-term illness, impairment or disability.
Ofcom recently published its Disabled Consumers’ Ownership of Communications Services Report, which reveals younger disabled people now have roughly the same level of internet access as the non-disabled.
What are the common mistakes of accessibility and what does the landscape look like for disabled consumers’ access to the web?
From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.
The rise of mobile is a key factor in the shift from what used to be a linear path to purchase. The days of “here’s our ad, see you at the register” are long gone and have been replaced by a broad, multi-faceted discovery and engagement process.
With this evolution, marketers must make effective investments that use mobile as a connective tissue in the increasingly non-linear purchase cycle.
Paid content is and has been a big business — if you’re in the right market.
Unfortunately for consumer-oriented news organizations, the right market isn’t their market.
But could that be changing?