I recently made a fuss about a mobile advertising experience I had with CNN Money.
My gripe was about UX but also about the poor quality of content discovery networks.
So, I thought I would experiment in visiting some of the clickbait on these networks. Here we go…
Last week I encountered this ad experience on my iPhone.
Even for a mobile ad, this was bad.
Facebook has been pushing hard to dislodge YouTube as the king of social video in 2014 and so far it’s made excellent headway.
And for the cynics among you – yes, a lot of it has to do with autoplay videos.
For many of us in online news and content discovery, Google Alerts simply aren’t cutting it anymore.
Trapit, which has raised $6.2 million in Series A funding to address the need for content discovery, surfaces content using some of the same artificial intelligence technology involved with Siri on the iPhone, and comes to us as consumer-facing iPad app, or more recently, a B2B publishing suite.
Social media has been a boon for savvy online publishers who make a
concerted effort to take advantage of it. Back when social media was
coming into its own, Digg was one of the popular services that
publishers latched on to.
The reason was obvious: hitting the Digg homepage could easily drive
massive amounts of traffic in a very short amount of time. Few
publishers, of course, dream of anything less.
Facebook is the world’s largest social network. It recently passed the
400m registered user mark and is now the a top five web property
according to comScore.
But Facebook is fast becoming more than just the world’s largest social
network. With 5bn pieces of content being shared every week, and a whopping
60m status updates being post each week, Facebook can no longer be
classified as a simple ‘social network‘.