content optimisation

Get into bed with the 2%: a rule that could transform the impact of your website

The average website might convert only around 2% of leads, with rates much lower in some industries.  

Even though the conversion rates are still such a low percentage of visitors, internet marketers are often still looking at data sets from 100% of visitors when evaluating web performance.

In other words, because 98% of visitors didn’t show themselves to be serious customers or convert, arguably 98% of the data they’re looking at is skewed and possibly incorrect.