content strategy

Six examples of brands using a decoupled CMS

Content is an integral part of digital experiences that drive conversion, from video tutorials that help clinch ecommerce sales, to long-form, high-quality articles that inspire readers to purchase media subscriptions.

But content has never had to work harder to reach audiences how, when, and where they want to experience it.

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. 

My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. 

How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

Six consumer brands with picture-perfect Pinterest strategies

While Instagram and Facebook might be the first port of call for brands on social media, Pinterest is certainly one platform to watch.

Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform’s growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands are also starting to take the platform more seriously.

Four brands pushing the boundaries of content strategy

With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.

The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.

12 evergreen resources for content managers

There’s no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.

Leaving aside the ambiguity of the term ‘content creator’, here are some great tips for marketers working with copy, imagery and video.