contextual advertising

The ‘Buzzfeed Model’ and Photo-Driven Marketing Strategies

What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?

Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.

That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.

Microsoft opens up pubCenter to a public beta

When it comes to competing with Google in the search and online advertising markets, Microsoft hasn’t exactly had an easy go of it. Few companies have.

But that doesn’t mean it’s throwing in the towel. Yesterday, it continued its efforts by opening up a public beta of its pubCenter publisher network, which Microsoft hopes will be a viable AdSense competitor.

Social and mobile to drive search growth – SEMPO

sempo logoVideo and mobile search, as well as marketers’ increased willingness to pay a premium for behavioral targeting and mobile search, are going to propel the search industry forward, according to the 2008 State of the Market survey of advertisers and agencies by the Search Engine Marketing Professional Organization (SEMPO).

Seventy-five percent of the 890 search engine advertisers and SEM agencies SEMPO polled say they’d pay more for clicks behaviorally targeted to in-market consumers. On average, advertisers say they’d pay 10 percent more for dayparted and demographic segmenting, and 13 percent more for behavioral search targeting.