A day in the life of… founder and CEO of Smartology
Mark Bembridge is founder and CEO of Smartology, the adtech company that contextually places ads on premium publisher websites.
The ‘Buzzfeed Model’ and Photo-Driven Marketing Strategies
What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?
Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.
That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.